Retail and logistics are meeting new challenges - packaging is crucial
As internet shopping is growing in a digitalised world and consumer demand is developing, the pressure is mounting on brand owners and e-retailers to stand out from the rest. Packaging plays a central role in supporting a profitable growth, handle the complexity of the distribution system and to deliver the correct brand experience.
Packaging plays a decisive role in how consumers perceive brands, value the purchased product and gauge the environmental responsibility of the brand owner.
This is not only for large brand owners and smaller producers but also for start-up companies building up a new brand. They all need cost effective packaging, optimal logistical solutions and to stand out among competition. But they might be challenged to find the right material and supplier.
In parallel the traditional retail is developing with smart and active functions where the packaging is in the centre.